Internet Marketing Guide -PT2

Two-fold purpose of a website

On one hand a website provides you the unique opportunity to market and sell your products/ services as well as to establish your credential all the world over while on the other hand the website itself can become your key earning tool.

The first and foremost way is to earn money from your website is through procuring sponsorship and advertisements. As your website grows in popularity, major players will start choosing your site for publishing their advertisements, perhaps in the same way, you had started popularizing your website at the initial stages. Big companies and banks, Insurance Companies, Placement agents want to publish their advertisements to amass their popularity among the visitors. They prefer the websites, which have got more visitors and page view rates.

One such starter’s kit is Google Adsense. Google publishes various shaped advertisements at your site for sponsorship while Adsense promotes this. Perhaps this has reached the peak today for the beginners as the Internet World and Google have proved to be cohesive. Even you can find the other Internet giants like Yahoo and others have started following up the same technique.

The registration technique is fairly simple. Just go to the Adsense site, get yourself registered. Google will display several options including types and colours to choose from. Once you have selected the style/ colour/ size etc, Google will build the code for you, which you need to simply copy and paste in your web pages. It is sometimes forecast that Google Adsense gives your website a higher rank in the Google search engine which is yet to be proved.

Now this is hightime for us to discuss a bit about Google Adsense. The key parameter of Adsense is the content. The content may be of any type starting from the educational content and ending up with a backgammon website. Google searches the keywords from the content of each page and displays advertisements that suit them the most.

Just for an example a donate car site will have Advertisements of car donation related activities and sites like Charity Donation, Car Donation, Charitable Donation, California Donate Car, Top 10 Donate a Car sites. Advertisement varies over a period of time, because Google displays Ads dynamically until and unless some advertiser expresses his willingness to publish his advertisements on a particular web page. An education page should contain the advertisements Critical thinking, the teaching company, online training system, faculty jobs, eLearnig etc.

So, one must appreciate the importance of high-quality, focused content, by which the right advertising punch lines take place in your web page. The problem comes up when one page tries to focus on too many products or parameters. This is again a common scenario in the Home Page; where you want to highlight your all salient products and services. It is the challenge of the content developer to write the quality content for you without distorting your focal content. If Google finds miscellaneous types of content, generally it displays the advertisement of the generic service providers of the locality. The advertisement may be for airfare or big hotels of that locality, which ultimately defeats your purpose. Again we want to reiterate, Google goes by theme based content of the web page, for advertising sponsors.

Nevertheless, the monthly revenue from Advertisements and sponsors can be a solid income from your website. However one needs to also put up continuous efforts to keep the website higher in ranking and maintain its popularity.

Website - explore its earning potential

When we set out to discuss the potential additional income that can be generated from a website, the first thing that comes up in our mind is home business. The concept of home business is nothing new to the world as it has spread over for long, but Internet has not only added glitters to it but has also converted it to a prime source of income from the comforts of your home. So, now home business is not treated as an additional income only but true income for individuals.

Home Business Lifestyle

Can you really make a living from home?

Home Business has become a buzzword in today’s Internet era. History has witnessed the emergence of frauds with the growing popularity of any business/ ideas. Today you will find millions of self-defined gurus, who attract you by false commitments and dreams. Some of them even provide one with the dream of becoming a billionaire almost overnight and a lot of people are lured by them to draw a blank in a shorter span, as a normal rule of life.

Then what is the way out?

The Absolute Truth…

Constant quest for innovation and intensive research on the Internet can only lead you to the right path. Before going for this venture you need to be prepared for the hard way of spending hours on the web. You will find that there are companies and individuals, who really want to value your efforts and time and are ready to send dollars to your bank accounts (real or virtual). Once again, you can only open the gateway for youself by continuous efforts that will set the right track for you.

There are a lot of the merchants, who allow free enrollment but guarantees to pay you the sum for using their services.

Again it cannot be a lucrative 6-figure income unlike most of the Home Business web sites. Rather we must say that earning the hard way will be when income is directly proportionate to the time, quality and efforts you can afford to put in.

The fact of life is nothing comes for free or without any efforts in today’s competitive world. So, again be prepared for the devotion. Most of the sites need your time and energy for which they are eager pay you.

BYOB (Be Your Own Boss)

Many professionals get themselves engaged in various part-time jobs to earn money. The additional amount earned from a second job entails your time, effort, traveling and a lot more stipulations. Home business not only provides you the opportunity for earning additional dollars the key advantage being that you can earn from the cool comfort of your home. People, who always feel that the boss only dictates without any matured thought process, never leave the opportunity of becoming their own boss.

People frequently question as to how much can be earned? We must say that only you can define the limit. It depends on some key factors like how much time do you want to put in? How much effort do you put in? What is your skill level mainly when it comes to functional expertise like marketing (in case of pay per sales) or technical (programming in case of IT Programming solution)? It also depends upon one’s communication skill. Remember, the client is always in the driver’s seat and if you want repetitive business, then the Word of Mouth is of primary importance. If you can provide quality jobs, then you can even get reference from your existing clients.

The key of any success lies in 3Ds, namely


Determination

Dedication and

Devotion

What’s the problem if you keep on signing up a free newsletter? You will get continuous updates on the ways and add-ons to your web site, as the web world is continually being updated.

Online Business Ventures

Here we are going to find out several avenues for making genuine money to take the fullest advantage of Internet and its most vital role in this advertisement bound age.

Create a Profitable Simple Product

If you are a product creator then your website is the best media to sell your product. You may sell your various products starting from electronics goods and ending up with soft toy. You can sell any or all of your products through the Internet.

Auction Buying and Selling

The emancipation of the cherished tradition of auction through action houses in the Internet era has given birth to an innovative way of auctioning over Internet. One can sell or buy by bidding at various sites through auction. One such most popular auction site is http://ebay.com. Rediff and Yahoo who also offer other auctioning facilities.

Actually the old method of auctioning used to be called as brick and mortar auction, has somehow reduced in the recent past, until it has found its resurgence today due to the Internet era. The prime advantage is that one can start looking for auction from the home comfort leaving the chaotic auction houses where the people used to reach after a lot of traveling. However the rule and charm of the auction remains the same. The seller displays his product and sells it to the highest bidder. Today one can start bidding even by $1. Another significant difference is auction was the stronghold of the rich people only but today it has been opened up even for the most ordinary ones.

The reach of Internet has put online auctioning on today’s in-thing list just like online share trading. One can find many people are just sitting at home and fiddling with the computer on any online share site according to their whims.

So, today you can get the scope of selling your unutilized car which perhaps occupies your valuable space, as you can pick and choose items as per your requirements. The funniest part is that even air tickets are sometimes placed on auction.

Service Provider and Serve Others

You can sell you or your company as a service provider over the Internet. This service is generally categorized as online services. This means you should sell your services that may be done online. Like you may write website content, or design a program in C/ C++, or send a database solution online to the buyers. Design jobs are one such salient example, where physical presence hardly becomes a parameter for service. Article and content writing has reached a platform of popularity as has the concept of SEO been changed and people have started realizing the need of SEO of which content is an inseparable part.

Affiliate Marketing

This is the origin of chain marketing. Affiliated programs remind us the cherished tradition of affiliation. Mostly you recommend people to the company’s web sites and dollars start accumulating against your name. Suppose you are referring your friend to some company’s website, you get an instant commission. Again, when your friend starts earning, you get the affiliation commission. It’s based more on the concept of chain marketing and perhaps McDowell is the best example.

The payments and mode of payments vary from company to company. Some will pay you by cash or other tangible modes facilitating building a web site to refer to your affiliates. Some may offer you some official email-id for you to work while the advantage is that you don’t even need to achieve success in such affiliated programs.

You are free to use the advantage of emails to your known and unknown sources for building your chain, keeping in mind the restricted email addresses. As soon as the reader of the mail clicks on the link provided by you for the affiliation, you score. Even if the person clicks by mistake, then also you get the reward!

Referral Programs

Before delving into it lets look at the very basic philosophy, for which the companies/ agents/ Market Research Companies/ Individuals pay you. The simplest logic is through referral programs. The people, who browse your site glance the other sites too, whose links/ banners are located at your site. When they visit the sponsor's site from your site, then you are entitled to a payment. Google Adsense is one such typical referral program, but then it is just one basic step.

Now in some cases, they make it a point that the money will be paid to you, if and only if the visitor purchases goods or services from their sites. Then in such a situation the amount paid is also higher.

The world of chain marketing has increased the true value of referrals, where you can get even life time benefits, once you refer the sponsors to some buyer and you keep on getting paid for each occurrence of purchase either by your referred customers or anybody under that hierarchy.

There are various ways of referrals. Some are like Survey and Earn, where companies pay to take the survey; Read email and Earn, where companies pay to read e-mails; Surf and Earn, where companies pay to surf the Internet.

Get Paid for Your Opinions

Major Corporate giants prefer to test the viability of their products through market research. You must have noticed various beta versions being launched by several companies including Microsoft. Even if the test of acceptability is a continuous endeavor. Might be, today people are using Ariel as their prime detergent but who can guarantee that whether or not another new detergent will pave its way to the consumers and the popularity of Ariel will gradually recede. Remember, in this competitive world new brands are emerging everyday to challenge the brands who are holding their sway in the market. So, the companies want to research directly from the consumers to test their mindset. A continuous research only may reveal the level of acceptability and viability of their products and services. Generally filling out forms in the Web does it. Forms are sent either by email or to the website.

The popularity of Internet has also changed the process of the Market Research companies, who prefer to do their Research online instead of sending employees to call on the consumers at home or the market place. Moreover these surveys have found their ground, as they are impartial, accurate and cost-effective. Online research to find opinions of the consumers at large have found his sanctity more because it can work irrespective of geographical differences as well as the results are sent back in much lesser time. Now as per the golden rule that nobody wants to spend his time free of cost, the direct companies as well as the MR companies share their money with common people. So, they pay you for your opinion. There are some companies, who also announce prizes for the best slogan or opinion. Nevertheless, online survey is a good way of making money for the common people as well as the most cost-effective Research & Analysis for the corporate giants.

If you want to treat this as a home business, you only need a PC and Internet, wherein your investment is really negligible. Again one needs to be cautious of the websites that promise you an exceptional huge amount like $25 to $100 for every hour of service. Again and again one needs to be cautious of short cuts to becoming rich offers. So, be careful don’t be lured into this world of allurement.

Read Emails and Earn Cash

We have discussed that marketing strategy is ever changing. One such real innovative way of marketing the products and services is marketing through emails. One may call it-reformed mailers, which used to reach the consumers through the postal media. Many renowned companies have started using this methodology for branding their promotions. If you are a member of yahoo or MSN or Rediff email services, you must have been receiving plenty of mails everyday. It may be the financial products or Computer printers. They always come up with some promotional or discount offers. Companies are also using emails for collecting information on the competitor’s products.

Companies want that their emails must be read properly and to ensure the proper usage of their emails they pay to you to read the emails. The emails are some usual promotional advertisements or even may be for gathering information on their competitors. Most of the emails you will find is encapsulated with a link to the original company’s site. This link will open the advertisement. In this way they ensure the visit to their website and some of them force you to leave the ad open for a mere 30 seconds when they focus on their key features.

Paid to Surf the Net

If you remember we had been discussing about Paid to Surf methodology to make your website popular. Now some other companies want to popularize the website by paying the visitors for visiting. Some of them will require you visit their web site and spend a reasonable amount of time. There are various auto surf sites that advertise their sponsors through rotation. What happens if you just stick to the original web site, you will find the sites rotating in turn. Each of them may be displayed for 30 seconds. The sponsored sites may be displayed either in a separate frame or even in separate windows. They must be visible to you, like the Advertisements on Television. The only difference is that while surfing their sites, you can continue working, but in case of TV, you can watch only one channel at a time.

There are also several web companies that give you tools to display on your browser while you open it. Some of the tools are really useful like pop-up blockers or default search engine facilities. Some of them also pop up some virus or memory usage warning in your browser. Some of them are really scams, be careful.

Please note that there are a few search engines, which also pay you for searching your requisite keywords/ phrases through that search engine. So, just imagine, you search on the Internet and even for that you are paid!

As the auto surf sites are primarily to display Advertisements, some search engines also pay for using their services just to make it popular by increasing the hit count. Now again, you may also plan to submit your website in some auto surfsite to gain popularity. But how do you select? The first and foremost question is that you need to find out the payout rates. You ought to be skeptical about the exemplary high payouts. One must also find out where your payment is coming from? Is it from the advertisers or is it truly from the visitors?

Click and Earn Huge Checks

One of the most ultra modern way of marketing products and services is Pay per click or Click and Earn. Advertisers ensure visitors to their web sites by paying you for each click in their links/ banners. A simplistic look of Google Adsense also pays you per click basis. Pay per click is a program that earns money for you when visitors to your web site click on a banner or link of the merchant's site. This click will usually take them to your merchant partner's web site or opens up the promotional offer of your advertiser. You are paid by the merchant partner for directing crowd to the display of the advertisers' products and services.

The objective of the merchant partner obviously remains to sell the visitors, diverted from your site, some services or products of their own. But you get paid even if they don’t succeed in selling, because your job ends at dragging customers for them but NOT sales. One of the most recent examples are the Contera Advertisements. If you register with Contera, they supply you the requisite code, which you need to copy and paste in your website. Contera Advertisements are slightly different in nature. They find the matching keywords in your site and hyperlinks the keywords. When a visitor drags the mouse to those links, it displays the sponsor's Advertisements in a small decent box. If the visitor clicks on them, you earn.

Just imagine! You get paid only for drawing visitors.

You can also make money in referral or affiliate program by recruiting others to join the program.

Merchant Accounts

We all are accustomed with the names like savings or current account and the presence of physical banks like Citibank, Bank of America, and HSBC as a part of our daily life. There is a very special type of account for online payment processing called Merchant Account. Generally these accounts facilitate online payments and also they work as virtual banks working with multiple currencies. There are many such merchant accounts available today. To facilitate online payments you need at least one such type of accounts. These banks work under the stipulations of world finance and the respective government financial headquarters. So, never worry of the red eyes of the government officials or excise/ customs officers for usage of these merchants’ accounts. The affiliate masters handle them.

Today most of the banks offer online transactions as a part of popularization of online and real time processing. These also enable you today to keep track of your performance/ payment/ transaction just within a few clicks of the mouse. Net banking has become a common phenomena for most of the banks/ Insurance companies/ other financial institutions. Once you are selecting any merchant accounts, ensure that your merchant account offers the same facility, which means an immediate processing of your financial transactions. Now any financial transaction should be done through secured payment gateways, because online customers may like to pay by Credit card, which has to be authenticated and processed online. SWIFT or EFT may complete the payment. The customer becomes also aware of the acceptance/ rejection of their credit card or transaction result without any delay.

Today, You will find some online banks, which takes the onus of authorizing the payment processing and immediately authorize you to download the ebook or other digital products.

Some of them are listed below


Paypal

Zoom

ClickBank

EGold

2Checkout

We advise you to keep on watching Internet everyday, because many new such merchant accounts are appearing everyday.

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