Google Serps

Wow, there are been some major ups and downs in the serps lately. I have seen some big brand websites lose a lot of search engine position. I have also seen a lot of well know websites have many pages deindexed.

If you ask me it looks like there are some big changes going on at Google. I know SE positions are always jumping and changing around but this is something different. With the delay of the PageRank update and the aggressive nature of the serp changes this makes me believe we are on the horizon of some big changes.

It looks like reciprocal links are losing just about all their value. Any paid link that is not a review seems to be loosing it's value. Granted detecting paid links is going to be a huge challenge for Google they are getting smarter. It seems that the only safe option is a paid for review website or directory (per Matt Cutts from Google).

Websites that offer unique quality content seem to finally be pulling ahead of spam and scrapper websites. This is great news for all the webmasters that actually create unique content but for those who don't well, I think you have had better days.

My advice from personal experience and live search engine rankings is to

1. Create Unique Content as Often as Possible

2. Create Link Bait to Attract as Many Natural Backlinks as You Can.

3. Submit to Only High Quality Website Review Directories. Make Sure the Directory Actually Rejects Submissions and is Not a Spam Fest.

4. Images and video is Becoming a Big Part of SEO in my opinion. If You Can Add Images or Video to Your Website Do It. Make Sure You Use The Appropriate Alt Tags to Label Your Videos and Images.

No one can tell your for certain exactly what is going on including myself. The best advice I or anyone can offer you should be based off results from their personal websites which is what I have used.