Search Engine Optimization Off Page

You probably won't find anything that is brand new to you in this article if you are a seasoned marketer. On the other hand it is nice to have a fresh recap of what actually works.

Search Engine Optimization Off Page

By now you should have your entire website Search Engine Optimization on page for your keywords. If not you can refer to the On Page Search Engine Optimization article.

Now it's time to start building your backlink structure. You will use your MAIN keyword phrase that you want to rank for as your Anchor text.

I like to kick off a new website using a web directory submission service. For around 50.00 - 100.00 dollars you can find multiple services that will submit your website to around 500 free web directories.

Granted these web directories are free and they probably don't hold much weight with the search engines as long as they are indexed it will help you.

Next you can find blogs that are related to your websites theme. There is a little trick that makes this easier to do by using the following below...

"YOUR KEYWORD" "blogspot.com"

Just copy and paste the above into your Google search bar and insert your keyword or phrase into it. Most of the results that are retrieved will be from blogger blogs.

Now go to the blogs and start posting relevant comments. Don't just throw your link up, create a useful post.

You can use the same technique for wordpress blogs...

"YOUR KEYWORD" "wordpress.com"

Now it's time to create an account at popular forums that relate to your websites theme. You can create a signature on your forum account and this is where you will put your website link using the keyword as your anchor text.

Every post you make will have your signature attached to the bottom of it.

There are also link exchange programs where you can trade reciprocal links with other webmasters. I don't care for these type of websites as they are time consuming and I don't see many quality websites that use them. But if you want to check one at look at gotlinks. My suggestion is to just stay away from these.

The last and most productive way to get backlinks is buy purchasing them. Yes it cost money but you know exactly what you are getting.

I start with quality directories, you can find a directory list by clicking on the link.

Next I like to utilize forums such as Digital Points. They have a buy and sell links section and you can find good deals if you sift through the trash.

Don't go wild blowing your budget on paid links. Pick and choose your paid links carefully because you want some type of return on your investment.

Don't give up, building your backlinks is a constant battle. Once you hit the #1 spot for you keyword you are not safe. There is going to be someone nipping at your heels trying to take you spot.

Keeping building!

Search Engine Optimization

Search Engine Optimization Back to Basics

OK I admit it,

I do spend a good amount of time surfing various webmaster related forums like most of you. The question I most often see how do I get my website to rank higher in the search engines.

I feel that most people over complicate it. If you cover the search engine optimization basics you should have no problem reaching the first two pages of Google. Hell I am living proof of that with every website I own.

The first step to ranking high is to STAY OF THE DAMN FORUMS! That's right you are spending to much time "learning" how to rank well when you need to roll up your sleeves and just do it.

Search Engine Optimization Basics - On Page Search Engine Optimization

1. Meta Tags

First thing I do is research my keywords. There are several tools you can use to do this such as Aaron Wall’s or Overture.

You want to target keywords that have a high search rate on your keyword tool and have low Google results for that specific keyword. I am not going to go into this aspect right now but this is how you find a niche.

So you have your keywords and keyword phrases. I like to have around 10 keywords or so total for my index page.

Let's work on your title tag now. Only use you MAIN keywords in your Title tag. Don't use words like (and, or, the, if, to) only use your keywords. If you need to separate the Title use the | symbol which is located directly above your Enter key.

Your Description tag should include your keywords in it but make this readable for human eyes as Google may use it. One or two short sentences will suffice.

2. Your H1 and H2 Tags

These tags should be as close to the top left hand corner of the page as you can get them and contain your main keywords. Search engines read your website just like you read a book, from left to right.

3. Insert Main Keywords

Generally speaking your main keyword phrase should be inserted into each paragraph. If you have short paragraphs you can go every other.

4. Bold and Italic Tags

Now that you have your keywords sprinkled through your web page you can use your Bold and Italic tags.

Locate your keywords and use the Bold or Italic tag on three or four of you main keywords evenly spaced across the page.

5. Image Alt Tags

If you have images they need to have an Alt tag. The very first image that appears on your page insert main keyword in it use the Alt tag.

If you have more pictures you can use your main keyword one or two more times but DON'T over do it. Use some of your other keywords in the images so it does not look like you are keyword stuffing your page.

6. Bold Tag Bottom Of Page

That very last piece of information that the search engine bots read is very important. Grab your main keyword phrase use the Bold tag and add it to the very bottom of your page. See bottom of this page for an example.

7. Saving Your Page

If the page you are creating is NOT your index page upload the page to your server in the format below.

www.YOURPAGE.com/key-word-phrase-here.html

Use your keywords as the page path name. Most people will say that this does not make much difference but I can tell you for a fact that Google pays a LOT of attention to this.

I have ran several different test and the pages with keywords in the path rank much higher.

The above covers the basics and the foundation of On Page search engine optimization. In my next article I will cover Off Page search engine optimization.

search engine optimization

Supplemental Results

So what are supplemental results and why are your pages there?

Pages are placed in supplemental results because they are not as trusted by Google. There are several theories on why you may end up with pages in supplemental results.

1. Your page content is not original. Are you using articles from another site or do you have a scrapper website?

2.If you don't have any high quality links pointing to that specific page it could send you into supplemental results.

3. Meta tags and this one is important. You must use original keyword and description meta tags to avoid being tossed into supplemental.

4. The most recent find I have noticed is that Google will throw pages into supplemental results based on PageRank scores.

Generally pages that have been sent to supplemental will not rank as high in Google for your keywords.

Chances are that if you and original content, custom meta tags and a couple quality backlinks you should be able to pull out of the supplemental pages fairly quick.

If your blog pages are falling into supplemental results there are few things you can do.

1. Write longer post content is king. Most blog entries are only a paragraph or two and this make all your pages look the same to Google.

2. Again use unique meta tags on each page of your blog.

3. Some people say not to use Technorati tags because it will leak out your PageRank but that is really a personal preference. It's a trade off for traffic.

It will take more time to create an original unique website with fresh content but the payoff is far greater than using old content and scraper tools.

Supplemental Results

Link Baiting

If you own a website then you know how time consuming and hard it can be to build backlinks.

This is where link baiting comes into play. A way to naturally build thousands of backlinks with minimal effort.

The objective is to create something whether it be a picture, article or a countless number or things that will have a viral effect and create backlinks to your sit.

Below I have created a list of items that could be used as link bait.

a. Take or create a funny picture (i.e Gmonster)

b. Build a list that someone could find useful and post it on your website

c. Create a tool

d. Write something controversial, topic doesn't really matter the point is to stir up attention.

e. Give a product away on your website in return for links back to your site

f. Set up an interview with someone well know in your websites niche and post it on your website

g. If you find a scammer call them out (i.e see this post)

h. Create a toolbar that has features that your website viewers would use

i. Make fun of an authority figure (with in reason)

j. Run some sort of contest

k. Throw a twist on a recent news even (i.e Anna Nicole)

As you can see there are literally thousands of things you can do for free or next to nothing that could cause a viral link building effect.

If you can't think of anything at all and want some help there are quite a few link baiting services available.

link Baiting Service

Link Bait