Buy Ad Space

Buying Ad Space

Another effective way of driving traffic to your website is by purchasing advertising space. You can purchase ad space at a wide variety of places. For example, you can use the Google Adwords program.

With Adwords, you bid on search terms and positions. When someone performs a Google search, they'll see the sponsored site adds on the right hand side of the screen. These are Adwords ads.

You can also buy banner ads on popular websites. Another great place to advertise is on blogs. There are thousands of popular blogs out there that can showcase your site ad for a fee.

Then there are ezines, which can also be great places to purchase ad space. When advertising in ezines, go for text ads rather than banner ads. It's a scientifically proven fact that people are learning to overlook banner ads, making them less effective than a simple text ad.

One handy method of getting your site ad in ezines is to write for them. Often, ezine owners will trade you a little ad space in exchange for your article.

While purchasing ad space can certainly be an effective way to bring visitors to your site, let's examine some tactics that may not be so good.

One of them is buying credits at traffic exchange sites. These sites are usually looked down on by search engines, because it's like forcing traffic. Plus, the traffic you're getting is coming from other people who are only clicking through sites so that they can earn their own credits.

What happens is a vicious cycle. Not only do you not get quality traffic, your site could get penalized or dropped by search engines. So be sure to steer clear of any site that guarantees you traffic in this way.