Selling on eBay
Alright, we are getting into the meat and potatoes of this e-book. The first thing that you have to do is get in the right mind set. Remember that you’re a salesperson, but you’re still a regular person.
What I mean by that is that you have to sell your product, but you have to be ethical and treat people well. I used to be a salesman and I’m a people person, so it comes natural to me, but it’s something that you always have to be thinking about.
Repeat business can be a great thing. Someone that has bought from you before and has had a good experience with you is much more likely to buy something from you in the future as opposed to buying something from a competitor of yours that they haven’t bought from in the past.
Building relationships on eBay is a great thing and that will help you make the big money on eBay. I will give you a some techniques that utilize relationships later on in this e-book.
Let me just start by telling you a lot of the mistakes people make who aren’t successful on eBay. Sometimes the best information is what you shouldn’t do.
You have to write descriptive titles, don’t get all fancy and write something that doesn’t pertain to the product. Just don’t get too long, people don’t want to have to read more than they have to.
Make sure that your picture is clear, close enough and has good lighting in the room. People want to see details on the product, they want to see if there is any damage or scratches. It seems like a simple step, but it is so vitally important.
The description should be clear and you should get as descriptive as possible, but don’t make it too long. People’s attention span can be bad, so get to the point.
Make sure that your background allows readers to read the text easily. I will go onto some people’s pages and it’s hard to read the text. This is a huge turn off and you will lose sales by having a background that makes it hard to read the text.
There are plenty of other things that people do, that they shouldn’t, but those are the most common. Now let’s get into what you should do.
Earlier I was talking about selling stuff that is around the house that you don’t want. Well what happens when that runs out? Well you have quite a few options.
Some of which I will cover later in the joint venture and eBay arbitrage sections. There are other options. I know some people who go to rummage sales and buy stuff there and sell them on eBay.
Now you can’t just buy anything, like a used pair of underwear and sell it on eBay and expect anything, but there are plenty of things that you can buy and turn a great profit on. I would suggest learning about antiques and the pricing of them.
You can find great antiques, collectables and furniture that is worth a lot of money, but the owner just sees it as old and taking up space and they don’t know how much it’s really worth.
I used to think that people that went to rummage sales were just penny-pinchers, but then I realize how much money could be made and wised up. I’ve found sports memorabilia worth a hundred times what they were selling it for, not to mention antique dressers, action figures and countless other antiques.
You know the old saying “one man’s trash is another man’s treasure.” This is the same thing when you shop at rummage sales. Think about the market at a rummage sale. It’s probably just some people in the neighborhood and from around the town. On eBay the market is literally millions of people.
One of the biggest problems that people making money on eBay face is finding more products to sell. There are always going to be rummage sales, except if you live in frigid Minnesota like I do, better stock up during the other three seasons besides winter, if you live in a cold place and plan on utilizing this technique. Now let’s get into the actually selling process.
Okay, so if you have a product, what do you do next? The first thing that you should do is take a picture or several pictures of the product. Make sure you take clear, close and well lit pictures. If your product has different angles, make sure to take a picture of all the angles.
Having good pictures is key and a great start! Now I’m not going to cover every little step, like well now you have to login to eBay etc., but I will cover the major steps.
I’m trying to cut down on the length of this e-book and I assume you all have the common sense for the little steps that I leave out. It can be maddening reading an e-book where they think that people are idiots.
You then have to write a very descriptive title. For an example, you’re selling a dresser. Don’t just say a nice dresser. If it’s a Victorian style, then say it’s Victorian style.
If it’s made out of oak, then say it’s an Oak Victorian Style Dresser, you get the idea. You just don’t want a title to get too long, that it totally confuses people. Do the same with the description text.
Explain all the details, but don’t get too long. What is too long? Well it depends on the product. If you’re selling a car, obviously you are going to have a longer description than you would selling a DVD. Use you own judgment and if you wouldn’t want to read it all, even though you are somewhat interested in the product, then you have a pretty good idea that it’s too long.
Make sure that you list the product in the right category. If you don’t do this you will lose a lot of traffic and traffic is vitally important.
Obviously you want more people looking at your product and more people bidding on your product. Make sure that you get it in the right category so people who are looking for your product or similar products can find it.
Always be nice while you’re dealing with people. Don’t blow up because you have someone mad at you, most times you can work it out and move on. You don’t want to start World War III, so even if it’s one person, they can rile up a lot of people if you mistreat them.
Don’t be unfair on the shipping costs. Some people do this, but you don’t have to be one of those people. You can make money on your product, you don’t have a right to make money on the shipping bill.
Meet new people, build relationships, that can really help you down the road and have fun! Meeting new and interested people can be very fun.
There are a few other things that I think can really help you. One is to sell internationally. Yeah the shipping can be more, but the real money is usually made on the product, obviously you don’t want to have to ship a DVD or something of lesser value overseas, but you can get so many more people interested in your product if you sell internationally.
Another is reply to people quickly if they have inquiries. This does a couple of things. It lets the buyer find out their information right away, while they’re still hungry and it adds an element of professionalism.
Another one is list your shipping costs and provide a link for other auctions you have going on. People like to know exactly how much they will be paying for something.
Pack your products well. A couple reasons for this. One is that you ensure that the product is delivered without damage and the other is that you send a good professional message to the buyer. Another tip is to start you auction bidding with a low amount.
People don’t mind placing bids for a small amount of money, before you know it, a lot of people start bidding. People can be stubborn and not give up very easily and the more bidders the merrier.